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Examples of products offered through B2B marketing consist of: Major equipment Accessory equipment Raw products Part Processed materials Product Company services The 4 major categories of B2B item buyers are: Producers- usage products sold by B2B marketing to make their own products (e. g.: Mattel purchasing plastics to make toys) Resellers- buy B2B items to offer through retail or wholesale establishments (e.

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g.: acquiring contractor services to fix facilities) Institutions- utilize B2B items to continue operation (e. g.: schools buying printers for workplace use) B2C marketing Business-to-consumer marketing, or B2C marketing, describes the techniques and methods in which a company promotes its services and products to private individuals. Traditionally, this could refer to individuals looking for personal items in a broad sense.

C2B marketing Consumer-to-business marketing or C2B marketing is a business design where the end consumers create items and services which are taken in by businesses and companies. It is diametrically opposed to the popular concept of B2C or Organization- to- Consumer where the business make items and services available to the end consumers.

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C2C business are a new kind of design that has emerged with e-commerce innovation and the sharing economy. Differences in B2B and B2C marketing The various goals of B2B and B2C marketing cause distinctions in the B2B and B2C markets. The main distinctions in these markets are demand, purchasing volume, variety of consumers, consumer concentration, circulation, buying nature, purchasing impacts, negotiations, reciprocity, leasing and advertising approaches.

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Services purchase items based upon consumer's desires and requires.  Source  is mainly because consumers purchase products based on their own wants and requires. Purchasing volume: Services buy products in large volumes to disperse to consumers. Customers buy items in smaller volumes appropriate for personal usage. Variety of consumers: There are fairly less businesses to market to than direct consumers.

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Distribution: B2B products pass straight from the manufacturer of the product to business while B2C items need to in addition go through a wholesaler or merchant. Purchasing nature: B2B getting is a formal procedure done by expert buyers and sellers, while B2C acquiring is casual. Buying impacts: B2B getting is affected by multiple people in various departments such as quality assurance, accounting, and logistics while B2C marketing is only influenced by the individual making the purchase and perhaps a couple of others.